Report from the Dory Launch

On Tuesday, February 25th 2025, Dory was officially unveiled and launched to a diverse audience in Oslo, Norway. Founder and CEO Thomas Ramberg introduced the Dory concept, alongside Marius Aabel, who covered the technical aspects, and Kenneth Pedersen from ANTI, who presented the new branding.

 Points from the keynote:

• Dory was inspired by Amazon Kindle and its colorful covers.
• Dory embraces change - because homes are different, people are different, and even some days are different.
• Dory is modular in every way.
• The app features a library of layouts, fonts, and illustrations from artists worldwide.
• We showcased professional use cases.
• Dory is built from the ground up (including the PCB) and designed to last.
• We have already partnered with 9 illustrators and 5 type foundries.
• At its core, Dory is about creating a friendlier world - one door at a time.
• The new logo echoes the shape of the frames, with corner marks that convey different statements.
• The color palette is inspired by both nature and technology.
• Testimonials were shared, highlighting the impact of Dory.

We humbly believe the evening was a resounding success! Dory is transforming a forgotten product into an exciting platform for personal expression and practical use.

The new promo video:

Dory in a revolving scenery (loop):

The full keynote (45 min)